AIR: The Story Behind the Logo is based on the incredible true story of head of Nike sportswear and footwear brand Sonny Vaccaro (Matt Damon) and Nike founder Phil Knight (Ben Affleck). Both are trying to make the brand one of the most famous in the world, and write their names in history. The pair then try to get basketball legend Michael Jordan to endorse their products, way back in the 1980s. The film follows the tireless efforts of the two Nike members to achieve their dreams. And what was just a bet, revolutionized the world of sports and contemporary culture.